Arad's vision called for cross-promoting all the superheroes who were wholly owned by Marvel. Now the Avengers project was beginning to take shape. Listed in the announcement of the “non-recourse debt facility,” were some of the comic book favorites who would become part of the blockbuster success of "Marvel’s The Avengers" in 2012: Captain America, Hawkeye, and Nick Fury.Īrad then wrested Iron Man away from New Line Cinema, and he was able to persuade Universal to give up the right to use the Incredible Hulk in more films. The characters to star in those movies had never been acquired by Sony or Twentieth Century Fox. "Some people in Marvel are trying to erase my name from the Book of Life," Arad tells The Wrap. Some say Arad was against it, preferring the old model where Marvel had a respected and comfortable relationship earning a few percentage points from big studios’ films using Spider-Man and the X-Men.Īrad insists that he was a major campaigner for the credit line. (Updated: Further investigation and responses to the original blog post here suggest that differing factions have developed, when it comes to remembering who favored the decision to leap into movie financing and production.
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